E-marketing is using the internet to market your products or services. The use of it should be defined in your marketing plan, and like any other form of marketing it needs to be properly researched, planned, analyzed and executed in order to be effective.

E-marketing can include:

  • Development of your own website
  • Website content optimization strategies
  • Advertising Google Ad Words or Banner ads
  • Newsletters, company updates or special alerts
  • Social media.

Social media involves using social influences, social media platforms and on-line communities for marketing purposes. It has become a widely-used and cost effective way to promote a business, but results very much depend on the target audience you are trying to reach. Popular social media sites include Facebook, Twitter and LinkedIn.