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Dental SEO
Analysis

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93% of online experiences begin with a search engine:

The importance of SEO (Search Engine Optimization) for dentists can’t be emphasized enough. It’s crucial to improving your online visibility and making your practice the destination of choice for patients. Optimizing your dental website can improve your rankings and give the impression that your practice is reputable and trustworthy.

Optimized Your SEO

In the competitive digital landscape of the dental industry, understanding key elements that impact website visibility and performance is crucial. Dentists must focus on optimizing these elements to establish an exceptional online experience for users and achieve their business goals. By addressing factors such as these below, dentists can improve their online presence and attract more patients.

 

Geotargeting

Geotargeting is a vital part of local SEO, making businesses appear for search results in specific locations. Optimizing your website for certain location-based keywords, which helps to tap into the searches of users in specific locations. Local SEO can be a particularly valuable source of new patients for dentists.

Bounce Rate

Bounce rate is the percentage of people who enter your site and leave without viewing other web pages or performing any other further actions. A high bounce rate can suggest that your visitors are not fully enjoying the content, or failing to find it interesting.

Photos

Optimized images, complemented by descriptive alt text and filenames, are accessible to search engines, which allows them to index the pictures and possibly bring traffic to the dentist’s website through image searches.

Internal Links

Internal linking to other pages on the website is very useful to improve the site’s structure and therefore to allow more efficient distribution of link equity from strong to weak pages, enhancing the overall authority of the site.

Duplicate Content

Duplication can confuse a search engine, making it less likely to put your page at or close to the top for whatever keywords/queries were used. Duplicate content can also lower your ranking (visibility) allowing for lower indexation in search engines.

Schema Markup

Marking up your services using schema for dentists is another step you can take to help rank higher in organic searches, and earn more clicks.

An SEO audit is a detailed review of a website and its online visibility in search engines – looking at things like on-page and off-page SEO, technical SEO, content quality and user experience.

The SEO audit is essential due to the fact that it identifies the situations that can prevent the success of a certain page or the website as a whole in the search engines. By making changes to help fix the problem areas, companies and people can increase the likelihood that their site will be seen in the search results and, as a result, the number of visitors referred, increases, helping the rankings to improve.

Generally, an SEO audit will look into the technical SEO, on-page SEO, off-page SEO, content quality, user experience, and site performance, as well as a competitive analysis and keyword research to see what opportunities can be found.

  • Finding issues behind your website’s drop in visibility and ranking.
  • Boosting user experience and leading to higher engagement and conversions on your website.
  • Identifying new opportunities for content creation and optimization.
  • Staying ahead of your competition by understanding their SEO strategies and performance.

This Audit is instant. Just input your information to receive the results. 

The audit is free! just input your information and receive the results. Feel free to reach out to us to review your results or if you have any questions on how to improve them!

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